Dj Dito
(Brand/Individual Identity)
Creating a brand identity for DJ Dito was a breeze because of his large personality. As a DJ, he wanted to sell merchandise, and his brand is very personable—his personality is his brand. When designing merch and posters for him, I wanted his face to be the focal point. I envisioned him selling out big venues, with people attending his shows wearing his merch. I also imagined these designs being all over social media to promote his shows..
